“Behavioural Economics” is all the rage today. Two recent Nobel Prizes in economics went to their proponents. “Thinking, fast and slow” (Kahneman) and “Nudge” (Thaler) are global bestsellers. But is it enough to predict human reactions based on cognitive effects, like behavioural economists do? Or should we go further and use these new-found tools to make better decisions? In purchasing, in strategic choices, in general business, in everyday life?
Prof. Sibony (Oxford/HEC) found that there is a set of 9 cognitive decision making traps that lead us astray in daily business. CodeBreakers™, an international company based in Budapest, has teamed up with Prof Sibony to translate his insights into an everyday, practical, decision making framework.
Prof. Vaci (MSM/SEED/CEU), one of the founders of CodeBreakers™, will lead us through how to build a practical framework for decision making - to improve our ability to chose. He will show how our biases develop, how our brains are “coded” for mistakes and how to filter out these effects.
This presentation will be a real eye-opener for professionals involved in daily decision making. Sandy Vaci is not only a professor, he is an international (Canadian) business executive with 39 years of experience from Canada, US, Europe and Asia - with companies like Procter and Gamble, Citibank, Cadbury and The Royal Bank of Scotland.
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